KAILANI PREY

GoPro Grand Prix IndyCar race at the Sonoma Raceway was produced with considerable build-out and design elements. We designed an experience for GoPro guests during a race in August. “GoPro Land,” was designed like an amusement park and offered activities such as a swing ride which gave guests a 360-degree view of the races, race simulators, a custom RC car track, games like tetherball and horseshoes, fair-style food, a DJ with a live GoPro feed, and a track-viewing deck. The design was influenced by the shape of the raceway creating an organic shape for the attendees to make their rounds on.

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